BAKEL began with a journey. In 2023, a trip to Afghanistan led to an encounter that would shape the foundation of the brand—a discovery of Afghan kilim rugs, their bold geometries, rich textures, and the stories woven into each piece.
This moment marked the beginning of Jeanne's pursuit to celebrate these extraordinary textiles. What started as curiosity quickly evolved into a deeper appreciation for kilim rugs, not only as objects of beauty but as expressions of heritage, craftsmanship, and identity.
Jeanne's passion lies in maximalism: an appreciation for layered interiors, meaningful objects, and the richness of spaces that tell a story. Her approach is instinctive rather than prescriptive, mixing influences from travel, fashion, and home styling to create spaces that feel both curated and lived-in.
Driven by this perspective, BAKEL aims to bridge contemporary aesthetics with ancestral techniques. The brand brings together Jeanne's vision with the traditional craftsmanship of Afghan kilim rugs, creating pieces that transform interiors into personal sanctuaries.
